Registering a brand name or logo in Pakistan is a crucial step in protecting your business identity, securing your intellectual property rights, and gaining legal exclusivity over the use of your brand. Brand registration in Pakistan is carried out under the Trade Marks Ordinance, 2001, and is administered by the Intellectual Property Organization of Pakistan (IPO-Pakistan).
Conduct a Trademark Search
Before applying for trademark registration, it is important to verify that your brand name, logo, or slogan is not already in use or registered by another party.
Visit the IPO-Pakistan website at https://ipo.gov.pk and use the “Trademark Search” tool. Enter the proposed brand name, logo keywords, or class of goods/services. The search results will help you check for any existing trademarks that may be identical or confusingly similar. Conducting a proper search reduces the risk of your application being rejected or opposed.
Prepare and File the Trademark Application
After confirming that your proposed brand is unique, prepare a trademark application. The application must include the name and address of the applicant, a clear representation of the trademark, the goods or services associated with the trademark, and the class based on the Nice Classification system.
As of 2025, IPO-Pakistan allows both manual and online filing via their e-filing system. Online filing is preferred for faster processing.
Pay the Required Fee
The trademark application fee in 2025 is PKR 10,000 per class. If you’re claiming priority under the Paris Convention, an additional fee of PKR 3,000 applies. Payment can be made via a bank challan at designated NBP branches or through IPO-Pakistan’s online e-payment portal. Upon payment, you’ll receive a tracking number or application reference number.
Trademark Examination
Once submitted, the application undergoes examination by the Registrar of Trademarks at IPO-Pakistan. This examination checks if the trademark is distinctive, not descriptive or generic, and does not conflict with any previously registered marks.
The examination usually takes four to six months, depending on application volume and complexity.
Respond to Objections, if Any
If any objections are raised, IPO-Pakistan will issue an Examination Report or Show Cause Notice. The applicant may need to justify the distinctiveness of the mark, modify the content, or submit evidence of prior use. You can respond within 30 days or request a hearing before the Registrar.
Publication in the Trademarks Journal
If the application clears the examination stage, it is published in IPO-Pakistan’s Official Gazette (Trademarks Journal). This allows the public to file oppositions within two months. If no oppositions are filed or if they are resolved, the trademark proceeds to registration.
Issuance of Trademark Registration Certificate
After all formalities and waiting periods are complete, IPO-Pakistan issues a Trademark Registration Certificate. The trademark is valid for 10 years from the date of application and can be renewed every 10 years upon payment of renewal fees. This certificate grants you exclusive rights to use and protect your brand within Pakistan.
Required Documents for Trademark Registration in Pakistan
• Completed Trademark Application Form (Form TM-1)
• Clear representation of the trademark (logo or wordmark)
• Power of Attorney (Form TM-48) if filed through a trademark agent
• Proof of fee payment (bank challan or online receipt)
• Description of goods/services and applicable trademark class
• Copy of priority document (if applicable)
How to Check the Status of a Trademark in Pakistan
Visit https://ipo.gov.pk and navigate to the “Trademark Search” section. Enter the trademark name, class, or application number to view the registration status, publication details, and applicant information. You can also download the trademark certificate or review any pending oppositions.
Key Considerations in 2025
IPO-Pakistan has introduced enhanced online tracking features and fast-track options for trademark filings. Disputes can now be resolved by IPO’s Dispute Resolution Board (DRB) or taken to civil courts. Pakistan’s alignment with TRIPS under WTO ensures international compatibility for registered trademarks.
Why Register Your Brand in Pakistan
• Legal protection against unauthorized use of your brand
• Enhanced brand recognition and consumer trust
• Easier expansion through franchising and licensing
• Increased brand valuation as an intangible asset
• The right to take legal action against infringement and counterfeiting
