Best Practices for Company Name Reservation

Best Practices for Company Name Reservation

In the realm of company incorporation, selecting an appropriate name is not just a matter of creativity; it’s also about adhering to regulatory standards. The Securities and Exchange Commission of Pakistan (SECP) has laid down specific regulations regarding the use of company names, particularly concerning prohibited or restricted words. Let’s delve into the details of these regulations and understand their implications for aspiring businesses.

SECP Regulations on Prohibited Words

Regulation 4(2) of the Companies Incorporation Regulations, 2017, outlines the criteria and restrictions regarding the use of certain words in company names. These regulations are pivotal in ensuring that company names are not misleading, deceptive, or inappropriate. To access the full text of these regulations, one can visit the SECP website at [](

Understanding the Criteria

The regulations specify several criteria that determine whether a word is prohibited or restricted for use in company names. Some key criteria include:

1. Misleading or deceptive: Words that may mislead the public about the nature, scope, or scale of business activities are generally prohibited. For example, using terms like “National” or “International” without proper authorization can be misleading if the company’s operations are limited in scope.

2. Sensitive or offensive: Words that are offensive, derogatory, or sensitive in nature are restricted to ensure cultural sensitivity and avoid potential controversies. This includes terms related to religion, ethnicity, or political affiliations.

3. Legal implications: Certain words may imply a legal status or authority that the company does not possess. For instance, using terms like “Bank,” “Insurance,” or “University” without proper authorization can lead to legal consequences.

4. Public interest: The regulations also consider the broader public interest when determining the suitability of company names. Words that may undermine public trust or confidence in the company are typically restricted.

Implications for Businesses

For entrepreneurs and business owners, compliance with SECP regulations on company names is essential to avoid legal complications and maintain credibility. Before finalizing a company name, it’s crucial to conduct thorough research and ensure that the proposed name complies with regulatory standards.

Additionally, the SECP website serves as a valuable resource for accessing relevant regulations, notifications, and guidelines related to company incorporation and compliance. By referring to the SECP website, stakeholders can stay updated on regulatory developments and make informed decisions regarding their business operations.


In conclusion, SECP regulations on prohibited words in company names aim to uphold transparency, integrity, and public trust in the corporate sector. By adhering to these regulations and conducting due diligence during the name selection process, businesses can demonstrate their commitment to ethical practices and regulatory compliance. The SECP website provides a comprehensive repository of regulations and guidelines, empowering stakeholders to navigate the complexities of company incorporation with confidence and clarity.